Fagan was Principal Content Developer for the websites of global bank HSBC. The role combined writing web content with developing front-end code, two of her strengths. HSBC bought Beneficial.com and HFC.com, which desperately needed redesigns. The two sites were essentially the same but served different markets.
Though the two websites were branded differently, Beneficial.com and HFC.com contained the same content. The brands were active in different states.
Create an easy-to-understand, friendly home page that instills a sense of trust. Reduce visual noise and create a single point of initial focus. Place the “Find a Loan” feature prominently.
With the home-page image and banner text, stakeholders felt the page was improved. Navigation was clearer. “Find a Loan” was prominent but not overbearing.